Sr. Product Manager at Amazon.com, a musician, a gadget-freak, a committed geek, a doodler, a babbler, a cook, a lover of the simple things in life, a proud T-bird...
Tidbit from my brand management winterim.
The Mercedes Benz is for the person who wants to state that they have arrived at the pinnacle of their life. The BMW caters to the person who wants to state that they have a soaring career. =)