This is strange, but just yesterday, my marketing professor was telling me about “rubber lunches” and its importance. Rubber lunches are his way of putting a brain dead talk and a crappy lunch. However, the important point is that you meet a lot of good people, people who share your interests, and maybe even your gripes.

However, if at any point you realize that you can solve one of their headaches - Boom! Business opportunity / job!

I can personally vouch for that after #pcamp09! w00t!

marco:

Anyhow. Take it as you will, but remember that the web is not you and it’s not me. The web is just a braindead platform for moving information around, but it’s not your actual friends. And, while it’s insanely understandable to tire of all the horseshit and look-at-me stuff, I must advise you: never miss an opportunity to meet the faces behind your favorite avatars. Especially when they’re all in one place? Wow.

Merlin clarifies why we should go to conferences even when we think they’re mostly bullshit.