Ramblings of an Eccentric Soul... |
An MBA grad student @ Thunderbird School of Global Management, a musician, a gadget-freak, a committed geek, a doodler, a babbler, a cook, a lover of the simple things in life, a proud T-bird... I am available on a lot of services. You can access them here - Renganathan Ramamoorthy When I find time, I am usually writing at
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Everybody loves a prototype. Engineers get a chance to strut their stuff. If you’ve got a 40-inch OLED TV in a lab somewhere, bring it to your trade show. Executives take pride in their company’s technical prowess. Marketers get an excuse to throw an even fancier party. And customers and press get idyll fodder for a daydream.
None of those things equal units sold. None of those things turn a customer into an ardent fan.
That an industry exists around rumors and leaks for unreleased products may be useful to Apple, but it is a side-effect of their product strategy, not the basis of their marketing. Consider that when Apple finally does release a product, the marketing tends to showcase the device itself in clear, comprehensible ways. Apple isn’t shy to make claims about the grandiose, epiphanal nature of its products because—whether they pull it off or not—they have built a culture in which every product they make is designed to be world class.
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